We are visionaries, creatives, and industry pioneers dedicated to celebrating the artistry and innovation shaping film and television.

A collective of creatives pushing the boundaries of possibility.

Our team

We’re a group of dedicated creatives who love what we do and create work that we’re proud of.

About

Michele Elyzabeth

CEO & Founder of LATFusa.com and the HBAs, Michele is a veteran journalist and publicist with a career spanning over four decades. She is also the creative force behind Parapluie, Inc., Comtesse Michele Elyzabeth Champagne and International Power Planning. In 1971, she emigrated from France to Los Angeles to work for Ike & Tina Turner before being recruited by Warren Cowan of Rogers & Cowan PR, where she worked for several years. In 1978, Michele created her first firm, Michele Elyzabeth Enterprises, which became Parapluie, Inc.

Pamela Price

Pamela is the Senior Executive Producer of the annual Hollywood Beauty Awards and Daytime Beauty Awards, where she has lead talent booking, board and award roster correspondence, and overseen the production of both shows since their inception. She began her career at Parapluie, Inc. in 2009 before becoming Vice President at LATF USA News. At LATF, Pamela directs story assignments, oversees content management, social media and conducts interviews. Additionally, she contributes to articles for lifestyle, fitness, TV, film, food, and more.

Otis Stokes

With an extensive history in the music business, Otis has written and produced for such R&B acts as Chaka Khan, The Whispers, Shalamar, Jermaine Jackson and Coolio. Otis is still the lead-singer/songwriter and producer of the R&B band "Lakeside.” On the LATF team, Otis serves as President & Music Editor. As a producer of the HBAs, he creates original music for the show.

Michele Elyzabeth

CEO & Founder of LATFusa.com and the HBAs, Michele is a veteran journalist and publicist with a career spanning over four decades. She is also the creative force behind Parapluie, Inc., Comtesse Michele Elyzabeth Champagne and International Power Planning. In 1971, she emigrated from France to Los Angeles to work for Ike & Tina Turner before being recruited by Warren Cowan of Rogers & Cowan PR, where she worked for several years. In 1978, Michele created her first firm, Michele Elyzabeth Enterprises, which became Parapluie, Inc.

Pamela Price

Pamela is the Senior Executive Producer of the annual Hollywood Beauty Awards and Daytime Beauty Awards, where she has lead talent booking, board and award roster correspondence, and overseen the production of both shows since their inception. She began her career at Parapluie, Inc. in 2009 before becoming Vice President at LATF USA News. At LATF, Pamela directs story assignments, oversees content management, social media and conducts interviews. Additionally, she contributes to articles for lifestyle, fitness, TV, film, food, and more.

Otis Stokes

With an extensive history in the music business, Otis has written and produced for such R&B acts as Chaka Khan, The Whispers, Shalamar, Jermaine Jackson and Coolio. Otis is still the lead-singer/songwriter and producer of the R&B band "Lakeside.” On the LATF team, Otis serves as President & Music Editor. As a producer of the HBAs, he creates original music for the show.

The Hollywood Beauty Awards story starts with industry veteran Michele Elyzabeth, who, during her battle with breast cancer, came to a profound realization: hair stylists, makeup artists, and other beauty professionals play an essential role in helping individuals feel empowered and regain their sense of self-worth during challenging times.

As Michele navigated her own journey with cancer, she recognized the transformative power of beauty—not just in its external form, but in how it helps nurture one’s inner strength and self-assurance.

Inspired by this revelation, Michele set out to create an event that would honor the architects of beauty.

This vision led to the creation of the Hollywood Beauty Awards in 2014.

Today, the HBAs is an internationally renowned awards platform recognizing celebrity makeup artists, hair stylists, stylists, photographers and more who create the looks and set the trends with their creations for the red carpet, editorial, campaigns; as well as for Film, TV and Music. The HBAs special honoree categories include: The International Beauty Award, Brand of the Year, The Timeless Beauty Award, The Gentleman's Award and Fragrance of the Year.

From Charlize Theron to Lionel Richie, Viola Davis to Denzel Washington; the stars come out for this impactful night celebrating the biggest trendsetters, movers and shakers of the beauty & entertainment industry.

Pamela Price serves as Senior Executive Producer and Otis Stokes as Executive + Music Producer.

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AWARDS

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AWARDS

Explore all past awards

AWARDS

Explore all past awards